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Hunan Provincial Department of Commerce and Jingdong signed a strategic agreement to build a provincial online flagship store for the first time

发布时间:2019-11-04

    On July 30,the launch ceremony of"Jingdong·Hunan time honored brand flagship store"was held in Changsha.At the launch ceremony,the Department of Commerce of Hunan Province signed a strategic cooperation agreement with Jingdong and launched the flagship store of Jingdong·Hunan time honored brand.Xiao bin,deputy secretary and director of the Party group of Hunan Provincial Department of Commerce,and Li Heming,senior director of Public Affairs Department of Jingdong group attended the launch ceremony and delivered speeches respectively.
  Hunan Provincial Department of Commerce and Jingdong signed a strategic agreement to build a provincial online flagship store for the first time
  Speech by Xiao bin,deputy secretary and director of the Party group of Hunan Provincial Department of Commerce
  Hunan Provincial Department of Commerce and Jingdong signed a strategic agreement to build a provincial online flagship store for the first time
  Speech by Li Heming,senior director of Public Affairs Department of Jingdong group
  Hunan Provincial Department of Commerce and Jingdong signed a strategic agreement to build a provincial online flagship store for the first time
  Speech by Liu Chaohui,sales director of Jiuzhitang Health Industry Co.,Ltd
  For the first time,11 enterprises have settled in Hunan Province to build a provincial online flagship store
  The first batch of Hunan time-honored brand enterprises signed the online contract totaled 11,with 85 online single products.Among them,there are 3"Chinese time-honored brands"(Jiuzhitang Co.,Ltd.,Hunan Xiangxiu Research Institute,Yuanjiang Yichang Food Co.,Ltd.),8"Hunan time-honored brands"(Hunan Yiyang Tea Factory Co.,Ltd.,yongtaifu tea of Anhua County,Yiyang Fuxing Food Co.,Ltd.,Hunan Ma Fusheng Food Co.,Ltd.,Hunan Qingsong Egg Industry Co.,Ltd.,Liuyang bee brother Fengchan Professional cooperatives,Hunan Quyuan liquor industry Co.,Ltd.,Yongzhou Yishe Technology Industry Co.,Ltd.),the online products cover medicine,health care,food,wine,handicrafts and other industries.Among them,there are Jiuzhitang,jincaixia and Xiangxiu,a famous snack in Hunan,Yichang Ma Xiang cake,Ma Fusheng's oil crispness and sesame root,Cheng Zhai's mung bean emperor,Qingsong preserved egg,bee brother's honey,etc.,xiangyifu tea and yongtaifu black tea accumulated over a hundred years,Quyuan wine and yisnake wine with unique Huxiang culture.These products are well-known in Hunan and surrounding areas.They are not only the memory of Hunan's history and culture,but also the most dynamic and vital part of Hunan's time-honored brands.At present,the initial construction of the flagship stores of Hunan time-honored brands has been completed,and the brands of Hunan time-honored brands have been settled in succession,and the richness of the flagship stores is being improved.There are also a number of time-honored enterprises actively docking.In the future,more time-honored enterprises will enter"Jingdong·Hunan time-honored flagship store".
  Hunan Provincial Department of Commerce and Jingdong attach great importance to this cooperation.At the launch ceremony,Hunan Provincial Department of Commerce and Jingdong signed the strategic cooperation agreement on promoting the construction of Jingdong·Hunan time honored brand flagship store.The Provincial Department of Commerce will actively promote time-honored enterprises to strengthen in-depth cooperation with JD,cooperate in online and offline marketing activities,connect relevant policies,enterprises and project resources,and promote the implementation of relevant projects of JD in Hunan.Jingdong will integrate the"Jingdong boundless retail ecological platform",Jingdong supermarket,Jingdong Logistics,Jingdong cloud and other resources in the Jingdong system,and entrust a third-party incubation company,Hunan Laodao e-commerce company,to build the platform of"Jingdong Mall·Hunan Laozi flagship store"in cooperation with the three parties,so as to provide the whole range of technology,operation,support and logistics for Hunan Laozi enterprises Service in all directions.
  Hunan Provincial Department of Commerce and Jingdong signed a strategic agreement to build a provincial online flagship store for the first time
  Hunan Provincial Department of Commerce and Jingdong jointly launched the launch of Jingdong·Hunan time honored brand flagship store
  Hunan Provincial Department of Commerce and Jingdong signed a strategic agreement to build a provincial online flagship store for the first time
  Hunan Department of Commerce and Jingdong signed the strategic cooperation agreement on promoting the construction of Jingdong·Hunan time honored brand flagship store
  Jingdong and Hunan Laodao e-commerce company will also give full play to Jingdong's advantages in consumption perception,market positioning,product innovation,marketing promotion,sales distribution and other aspects,aiming at the problems of lack of traffic export,no opportunity to show up,insufficient brand publicity,insufficient research on market and consumption demand change,and single product in the Internet platform of Hunan laohao enterprises,so as to serve Hunan Laodao Brand name enterprises provide empowerment support in model innovation,brand image,product upgrading,network traffic,etc.For example,once a month,we will support Hunan time-honored brand activities,hold brand second kill and single product second kill activities,provide exclusive access to"Hunan time-honored brand"activity pages in"618","double 11"and other activities,and provide traffic support to flagship stores.In addition,through data sharing,we can mobilize"Jingdong finance"resources,realize rapid financial products such as Beijing small loan,supply chain finance,enter the"Jingdong new channel"channel system,Jingdong overseas sales platform and other ways to realize national offline channel construction,realize brand sales"out of the province"and"out of the sea",and inject new momentum into the development of Hunan Province's time-honored brands.
  Promote the development of real economy or build 34 provincial flagship stores
  "Time honored brand"refers to a brand with a long history,products,skills or services inherited from generation to generation,distinct national traditional cultural background and profound cultural heritage,widely recognized by the society and good reputation.In 2006 and 2011,1143"Chinese time-honored brands"were identified in two batches in the commercial sector.The"time-honored brands"involve all aspects of life,including handicraft industry,catering industry,service industry,business and pharmaceutical industry.
  At present,there are 20"Chinese time-honored brands"in Hunan Province.Since 2014,the Department of Commerce of Hunan Province has formulated the standards for the recognition of"Hunan time-honored brand",and has identified three batches of 61"Hunan time-honored brand"in 2014,2015 and 2016.At the beginning of 2018,the Department of Commerce of Hunan Province launched the declaration of the fourth batch of"Hunan time-honored brands",and the declaration and audit work is in progress.
  Jingdong is a famous e-commerce brand at home and abroad,which plays an important role in the industry.The launch of"Jingdong·Hunan time honored brand flagship store"reflects the concept of Jingdong to promote online and offline integration,boost the development of real economy,and focus on cultural heritage for a long time,and is another manifestation of Jingdong's strategic vision.The launch of"Jingdong·Hunan time honored brand flagship store"is of great significance in many aspects.First,Hunan's time-honored brand enterprises gain a new development platform,which is beneficial to the time-honored brand enterprises to explore the market,improve management and innovation mode.Second,Jingdong has injected fresh blood into the corporate culture system of Jingdong,bringing the good cultural quality of the time-honored brand enterprise,such as honesty,tradition,health,affinity,specialty and auspiciousness.Third,the combination of time-honored brand enterprises and Jingdong is conducive to meeting the needs of consumers for traditional products,further enhancing the attention of the whole society to time-honored brand enterprises,promoting excellent traditional business culture and spreading the spirit of craftsman.Fourth,the mode of centralized entry into flagship stores and intensive marketing promotion is conducive to establishing the overall image of Hunan's time-honored brands,achieving the effect of centralized publicity,overall promotion and intensive development,and is another positive attempt to promote the deep integration of e-commerce enterprises and entity enterprises in Hunan Province.
  In recent years,relying on the deep foundation of Hunan culture,Hunan time-honored brand enterprises actively respond to the call of Hunan provincial Party committee and government,strive to inherit and innovate skills,open up markets,boost industrial development,and promote Hunan culture,and have made considerable progress in all aspects.In December 2017,the Provincial Department of Commerce,together with relevant departments,issued the opinions of 14 departments including Hunan Provincial Department of Commerce on the protection and promotion of the development of time-honored brands in Hunan Province,which clarified the guiding ideology,basic principles and main objectives of the protection and promotion of time-honored brands in Hunan Province,aiming at"establishing a protection system,optimizing the development environment of time-honored brands","establishing a promotion system and promoting time-honored brands"12 suggestions are put forward,such as enhancing market competitiveness,establishing evaluation and publicity system,enhancing the social popularity of time-honored brands,establishing policy support system and forming a multi-party coordination and effective working mechanism.
  For JD,the cooperation with Hunan Provincial Department of commerce is not only a pilot but also a starting point.In the future,JD will build a provincial online flagship store with the remaining 33 provincial administrative regions.